AI and Cultural Production

ASCA Research Group coordinated by Claudio Celis Bueno

Coordinator

Description

The aim of this research group is to study the intersection between AI and Cultural Production. In particular, this group is interested in the impact of AI technologies in the creative industries. We focus on issues that range from philosophical questions about machines and creativity to the more material concerns about the consequences of automation on the conditions of creative workers. Through reading groups, seminar series, lectures, workshops, and publications, we address questions such as: How is AI transforming the aesthetic aspects of cultural products? What are the new workflows and skills demanded by cultural production in the context of AI automation? Can creativity be fully automated? What are the different discourses that stem from and shape the design and implementation of new AI models?

Associated Researchers

Pei-Sze Chow is Assistant Professor of Digital Culture and New Media at the Wee Kim Wee School of Communication and Information at Nanyang Technological University, Singapore. She researches the social, cultural, and political implications of artificial intelligence (AI) technologies on the labour of media workers in the cultural and creative industries, with a focus on Singapore and other Asian contexts. She is also interested in the socio-technical imaginaries of AI in popular media (e.g. cinema, TV) and how these simultaneously shape and are shaped by political and socio-economic imperatives within specific national contexts. Her work has been published in European Journal of Cultural Studies, AI & Society, and NECSUS European Journal of Media Studies, and serves on the editorial boards of Mediapolis and International Journal of Cultural Studies.

Bertran Salvador-Mata holds a PhD in Communication from Pompeu Fabra University (Cum Laude, with an honorable mention in the Fabra Doctoral Awards 2024), where he currently teaches in Journalism, Global Studies, and official master’s programs. He has carried out research stays at the University of Granada and the University of Chile, and currently coordinates the Chair in Futures of Communication. He co-directs the SINAPSI section of the +RAIN Film Festival, a space for dialogue between creatives and AI developers within Europe’s first film and AI festival. He also edits an annual report on the future of creativity in the age of AI. His research focuses on journalism as an academic discipline, news avoidance, and the impact of artificial intelligence on media. He has published around fifteen peer-reviewed papers in international journals (such as Journalism, Journalism Practice…), edited two scientific books, and presented my work at international conferences such as ICA (Denver) and ECREA (Ljubljana).