Dr L. (Lucia) Bainotti
- Turfdraagsterpad 15
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Postbus 94550
1090 GN Amsterdam
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Profile
I am Assistant Professor in Digital and Visual Media Analysis at the Department of Media Studies of the University of Amsterdam. My research interests revolve around visual cultures and methodologies, as well as the potential harms visual content can cause, such as image-based sexual abuse, a specific type of technology-facilitated gender-based violence. I approach these research interests at the intersection of digital sociology and platform studies, with a sensibility towards intersectionality.
I am currently working on a project investigating how AI technologies are reshaping gender-based violence and contributing to new forms of objectification of gendered bodies. In a related line of work, I research AI-generated content production, circulation and moderation on social media platforms like Instagram and TikTok, focusing on how generative AI reshapes practices of content creation and cultural production, and fosters specific AI imaginaries of gender, race, and class.
I am the author of several scientific articles and book chapters, and I am a co-author of two books in the field of digital sociology: The Platformisation of Consumer Culture. A Digital Methods Guide (Routledge, 2024) and “Donne tutte puttane". Revenge porn e maschilità egemone (Durango Edizioni, 2021, trans. "Women are all whores". Revenge Porn and Hegemonic Masculinities).
At the UvA, I teach and coordinate courses in Digital Methods and Digital Ethnography (BA level), for which I also design teaching materials and activities. Additionally, I teach seminars related to themes of visibility, invisibility, and inequality in digital societies, such as my Media Theory Seminar titled “Ways of Seeing in the Age of Algorithms and Visibility” (MA level).
My work extends beyond academia through collaborations with NGOs, student organisations and public institutions, addressing gender-based violence and platform governance. I have conducted research for governmental bodies such as the Dutch Ministry of Internal Affairs, delivered lectures and workshops for organisations including Consent@UvA, ActionAid and Differenza Donna, and served as an expert consultant for EU-funded projects.
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Data Collection Notices
The following datasets are collected for my research or under my supervision:
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Publications
2025
- Bainotti, L. (2025). The composite careers of social media content creators: Labour, precarity and identity. In T. Annabell, C. Fieseler, C. Goanta, & I. Wildhaber (Eds.), The Hashtag Hustle: Law and Policy Perspectives on Working in the Influencer Economy (pp. 32-49). Edward Elgar Publishing. https://doi.org/10.4337/9781035332816.00008
- Bainotti, L., & Peeters, S. (2025). Enriching the Metapicture: How to Analyse Audio-Visual Content on TikTok and Other Platforms. New Media & Society. Advance online publication. https://doi.org/10.1177/14614448251387109
2024
Bainotti, L. (2024). From attention to affect: gendered practices of status-seeking among Instagram content creators. Celebrity Studies, 15(2), 143-159. https://doi.org/10.1080/19392397.2024.2341595 [details]- Bainotti, L. (2024). How conspicuousness becomes productive on social media. Marketing Theory, 24(2), 339-356. https://doi.org/10.1177/14705931231202435 [details]
- Caliandro, A., Gandini, A., Bainotti, L., & Anselmi, G. (2024). The Platformisation of Consumer Culture: A Digital Methods Guide. (Digital Studies; Vol. 4). Amsterdam University Press. https://doi.org/10.1515/9789048555109
- Caliandro, A., Gandini, A., Bainotti, L., & Anselmi, G. (2024). The platformization of consumer culture: A theoretical framework. Marketing Theory, 24(1), 3-21. https://doi.org/10.1177/14705931231225537
2023
- Rama, I., Bainotti, L., Gandini, A., Giorgi, G., Semenzin, S., Agosti, C., Corona, G., & Romano, S. (2023). The Platformization of Gender and Sexual Identities: An Algorithmic Analysis of Pornhub. Porn Studies, 10(2), 154-173. https://doi.org/10.1080/23268743.2022.2066566 [details]
- Semenzin, S., & Bainotti, L. (2023). The non-consensual dissemination of intimate images on Telegram. The Italian Case. In K. Boyle, & S. Berridge (Eds.), The Routledge Companion to Gender, Media and Violence (pp. 391-400). Routledge, Taylor & Francis Group. https://doi.org/10.4324/9781003200871-43
2022
- Bainotti, L., & Rogers, R. (2022). How to Use Visual Media Analysis for Social Media Research. (SAGE Research Methods: Doing Research Online). SAGE Publications Ltd. https://doi.org/10.4135/9781529608687 [details]
2020
- Bainotti, L., Caliandro, A., & Gandini, A. (2020). From archive cultures to ephemeral content, and back: Studying Instagram Stories with digital methods. New Media & Society, 23(12). https://doi.org/10.1177/1461444820960071
- Semenzin, S., & Bainotti, L. (2020). The Use of Telegram for Non-Consensual Dissemination of Intimate Images: Gendered Affordances and the Construction of Masculinities. Social Media + Society, 6(4). https://doi.org/10.1177/2056305120984453
2021
- Bainotti, L., & Semenzin, S. (2021). Donne tutte puttane: Revenge porn e maschilità egemone. Durango Edizioni.
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Ancillary activities
No ancillary activities
Bainotti, L. (2024). From attention to affect: gendered practices of status-seeking among Instagram content creators. Celebrity Studies, 15(2), 143-159.