Big Brother Wants Your Vote: How Critical Micro-targeting Influences Dutch Democracy

Beate Roessler [co-applicant], Prof. N. Helberger (Main applicant) receive funding from NWO (Maatschappelijk Verantwoord Innoveren) 2020 | Political parties send citizens tailored, microtargeted messages, hoping to get more votes.

This approach comes with potential upsides (more political engagement) and potential downsides (deceit of citizens). This project studies the chances and threats of microtargeting to society and how to limit these threats and embrace the chances. Partners: AlgorithmWatch, DATACTIVE Ideas Lab, ProDemos, WhoTargetsMe

Prof. dr. N. (Natali) Helberger

Executive Staff

N.Helberger@uva.nl

Prof. dr. B. (Beate) Roessler

Faculty of Humanities

Capaciteitsgroep Philosophy and Public Affairs

B.Roessler@uva.nl +31 (0)20 525 4516

Big Brother Wants Your Vote: How Critical Micro-targeting Influences Dutch Democracy

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